Blog

Today’s grocery shoppers want the most bang for their buck, prioritizing nutrition, flavor, and value when they’re exploring new brands. That’s a lot to deliver! Fortunately, brands offering value-added protein have an instant leg up. Approximately 92% of shoppers agree that meat and poultry are a great value (Progressive Grocer, 2023) – and that perceived […]

Fact: 41 percent of consumers eat a vegan or vegetarian dish at least once per week (Technomic 2023). Fact: 40 percent of the general population is open to a plant-forward diet or eating pattern (Datassential 2023). Fact: Plant-based protein is nutritious and seriously delicious. So, why do consumers still hesitate to reach for plant-based protein

Value-added proteins – proteins that are pre-portioned, pre-sauced, or pre-seasoned – have never been more popular in the grocery sector. Why? It’s simple: Consumers are looking for quick, easy protein options that support their busy lifestyles without sacrificing flavor. As consumer tastes get more adventurous, sauces, dips, and marinades are an easy way to enhance your

Recent census data shows that 64% of U.S. households are made up of just one or two people (Statista/U.S. Census Bureau, 2023) – and if you’ve ever cooked for a household of one or two, you know exactly why small-format, pre-portioned protein makes sense. Value-added protein – protein available in the grocery store pre-portioned, pre-seasoned, pre-sauced,

The frozen food category is hot, hot, hot. Customers’ growing desire for convenience, easy meal planning, reliable nutrition, and stellar taste all contribute to the boom, and there’s nowhere to go but up. Of course, not all frozen ready meals are created equal. Truly outstanding frozen meals – the ones grocery shoppers reach for again

The votes are in: Today’s flavor-obsessed foodies are clamoring for frozen meals. But the increased demand for ready-to-eat meals isn’t just about convenience; four in ten consumers who regularly reach for ready meals do so because they like the taste, while a third choose them to satisfy a specific craving (Kantar Profiles/Mintel, 2023). As more

Summer is right around the corner, ushering in long-awaited vacations, outdoor adventures with family and friends, and lazy afternoons spent in the sunshine. Of course, more time spent on meal prep means less time enjoying the breezy summer season – which is where ready meals come in. Ready-made meals offer unparalleled convenience for solo foodies,

The demand for ready meals, frozen meals, and meal kits has nowhere to go but up, as today’s busy consumers are craving restaurant-quality meals that require little or no food prep. And, of course, they want all that flavor at the right price point. While that might sound like a tall order, gourmet ready meals

Today’s foodies are more health-conscious than ever before – but they’re also busy, juggling work, family, and friends. That doesn’t leave much time to figure out what to make for a healthy dinner, especially with today’s sky-high grocery prices. With health-conscious consumers on the rise and as many as 41% of consumers opting for vegan

Take a look at the ever-growing popularity of ready meal and gourmet frozen meals, and one thing is clear: Today’s busy foodies are hungry for ready-to-eat meals. As many as two-thirds of Canadians (62%) purchased prepared meals at the grocery store in the last three months; of those shoppers, 49% purchased prepared meals on a