Why Consumers Are Hungry for Frozen Meals
The votes are in: Today’s flavor-obsessed foodies are clamoring for frozen meals. But the increased demand for ready-to-eat meals isn’t just about convenience; four in ten consumers who regularly reach for ready meals do so because they like the taste, while a third choose them to satisfy a specific craving (Kantar Profiles/Mintel, 2023). As more […]
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