Never underestimate the humble yet powerful dip! Although they often reside on the side of the plate, dips deserve to take center stage – or center plate, as it were – with their endless versatility and fun flavor combinations. Whether a zesty hot sauce accompanying pizza, a tantalizing twist on aioli paired with seafood, a fresh yogurt-and-herb sauce nestled up to plant-based “meatballs,” or an addictive mango chutney that sweetens roast chicken, custom dips are more than just dips. They can form the centerpiece of the meal, providing a springboard for menu innovation.
A whopping 76% of consumers say they love trying new experiences (Mintel, 2022). How can custom dips give your food new life? Let us count the ways…
Value Add for You
- Dips increase your menu items’ versatility, offering a fresh way to enjoy tried-and-true classics.
- Dips let you add new flavors without burdening your back of house.
- Dips work well at all dayparts, from break-of-dawn breakfasts to late-night dinners and everything in between!
- Dips provide opportunities for fun, exciting LTO marketing campaigns.
- Dips put a spotlight on seasonal flavors, building excitement around experimental limited-time offers. Turn its popularity into profitability!
- Dips let you conduct a pilot study of unique flavors and gauge consumers’ reactions – like a taste test! If consumers adore your dips, give those flavors a more prominent place on your menu.
Value Add for Your Consumers
- Dips offer unique and adventurous flavor combinations, providing a taste of the unfamiliar.
- Dips enhance the dining experience by providing an interactive component and letting consumers add as much or as little as they like.
- Dips will be dependably growing in the years to come, as consumers want to snack more and have pent-up energy for social dining experiences.
- Dips offer “flavor tourism,” giving consumers the chance to travel through food and satisfy their desire for novel experiences. Their exotic flavors can’t always be recreated at home.
In addition to creating custom dips with the power to makeover an entire meal, the talented team at Giraffe Foods can help you ease back-of-house preparations. We offer small packaging formats like dip cups and small pouches in branded or non-branded clear films to pair with every meal of the day, from appetizers and entrées to snacks and desserts. Let us help you find the perfect packaging solutions for your crave-worthy custom dips.
It’s time to give dips the recognition they deserve. When they feature big-bold flavors, unique flavor combinations, and premium ingredients, custom dips can truly transform a meal. Plus, they’re interactive and fun to eat! Paired with the right packaging, they can even act as value-add solutions, providing consumers with delectable flavors and delightful convenience. And at Giraffe Foods, we know what it takes to craft tasty and trendy dipping sauces. Contact our talented team of expert chefs to discover how we can help you explore new flavors, carve out your brand narrative, and reimagine your menu offerings.
